Take to the Skies with Bula Spirit

Posted on 08/29/2025
Travel Impressions

The friendly "Bula spirit" is a defining characteristic of Fiji's 333 islands, and Fiji Airways ensures this warm hospitality begins even before you board your flight. The airline's personalized in-flight service is a hallmark, whether you are flying nonstop from Los Angeles, San Francisco, Honolulu, Dallas/Fort Worth, or Vancouver to Nadi, Fiji, or connecting to cities in Australia or New Zealand.

If you’re seated in Business Class, the new Dine on Demand service allows you to select not only what you eat, but also when you eat it. The menu features 20 dishes inspired by Pacific Rim culinary traditions, with a full rollout expected by July 2026. You can also enjoy signature cocktails and mocktails featuring Fijian spirits and a wine list with prestigious Pacific terroirs. To combat dry skin during the flight, Beauty Thinkers, an Italian skincare brand, provides in-flight amenities.

Signature cocktails and mocktails also showcase the airline’s sense of place, featuring Fijian spirits and wine menu featuring prestigious Pacific terroirs. And for down time, Italian skincare brand Beauty Thinkers shares their best amenities for combating dry skin in the air.

If you choose to fly in Economy Class, genuine hospitality and thoughtful details will still enhance your travel experience. Passengers receive catered meals with a starter, choice of a main course, and dessert, along with new snacks and beverages like hot chocolate. An on-board magazine and a duty-free catalog provide additional entertainment.

But when we said Fiji Airways provides hospitality before take-off, we’re also referencing access to the over 600 lounges and oneworld Emerald, Sapphire, and Business Class travelers may be able to access as the airline settles into its membership to that prestigious group. Emerald and Sapphire members also get entry for themselves and an adult guest into the Fiji Airways Flagship Premier Lounge. These members also benefit from priority check-in, priority boarding, and extra baggage allowances.

The airline has also officially adopted the AAdvantage® Travel Reward Program, allowing customers to earn and redeem miles across American Airlines’ extensive network of more than 350 destinations in over 60 countries. This partnership significantly expands the opportunity for travelers to accrue points.

Coming from a small and precious part of the world, Fiji Airways has made sustainability a core part of its operations through a framework called "Maroroya," which means "to protect". This commitment includes using aircraft that consume up to 25% less fuel and actively working to reduce fuel consumption on every flight. The airline has also replaced single-use plastics with more sustainable options like craft paper packaging, paper cups, and blankets made from bamboo. These blankets are later donated to community groups and charities across Fiji. Through the "Every Take Off, One Tree" initiative, a mangrove seedling is planted for every international flight. In collaboration with Fiji’s Department of Forestry, 84,000 young plants have been added to Fiji’s shores to help combat climate change and erosion. These mindful efforts are all part of the welcoming ethos that defines the islands, ensuring that visitors can feel the "Bula spirit" throughout their journey.

All of these efforts toward mindfulness are part of the caring personality that defines the islands, helping vacationers catch the Bula spirit right in midair, before, and after. To experience this for yourself, contact your travel advisor today!
 

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